We watched the newest Avengers movie on Saturday and were intrigued to discover that the setting of Thor’s new home, New Asgard, was filmed in Scotland! While watching the movie, we did notice a bottle of Irn Bru (often known as Scotland’s other national drink) sitting in the background, and also that Thor was drinking Innis & Gunn, a Scottish beer, so figured something must’ve been filmed in Scotland.
At first glance, New Asgard looked very Scandinavian. It also looked very island-like, so we thought maybe it was filmed somewhere in the Scottish Highlands or one of the islands. But we were pleasantly surprised to find out that New Asgard is actually St Abbs, a very wee fishing village in the Scottish Borders, and only a 1-hour drive from Edinburgh!
So yesterday, off we went to St Abbs! What a beautiful, quaint little village with lots of character and crashing waves.
St Abbs 
Rugged coastline of St Abbs
St Abbs sits on the southeast coast of Scotland, quite close to the English border, within Berwickshire. It’s known for its fishing and diving, and now, also as New Asgard!
No doubt it’ll soon be swarming with Avengers fans, though with it being such a tiny village, there isn’t much space! It’s not accessible by public transportation, and there are not many parking areas. As well, buses and heavy vehicles are not allowed as the road curves quite a bit.
St Abbs
Back in 2017, the cast and crew of the Avengers came to Scotland to film both Avengers: Infinity War and Avengers: Endgame simultaneously. They were in Edinburgh for a number of months, filming at night mostly at Waverley Train Station and the Royal Mile for Infinity War. And naturally, the part featuring St Abbs was filmed around the same time.
St Abbs
We’ve read news reports that St Abbs welcomed the Marvel cast and crew with open arms and that the lifeboat station there was given a generous donation from Marvel.
St Abbs
It’s lovely when these wee towns get a tourism boost from productions as big as Marvel, but one can only hope that such a small village like St Abbs can handle it and not let tourism get out of control!
St Abbs
Have you been to St Abbs? Would you like to? Let us know in the comments!
Wow, St Abbs looks very peaceful. I am from the North East. I will definitely pay St Abbs a visit.
I’m not a superhero movie fan so I haven’t seen Avengers (though I may be the only one) but St. Abbs looks beautiful. Definitely looks like a Scandinavian location instead of Scotland. I love to hear when these small towns welcome outsiders in and make them feel at home.
Scotland is on our travel agenda for (hopefully) 2021. I haven’t seen any of the Avengers movies, but I’ve always admired the Scottish landscapes–they are always so picturesque!
I haven’t seen the Avengers but I would love to see St Abs! The village is absolutely stunning. So quaint and peaceful. Looking at the waves crashing on a calm day I can only imagine what the scene would be during a storm!
You had a beautiful day for your trip – those blue skies! And the village is beautiful too. I can see why it was used as a location. Scotland is full of little treasures like that.
Such a beautiful, scenic, peaceful little fishing village. I love the small villages along the coast and wish did I will be able to visit this one, one day. And yes hope it doesn’t loose its charm due to the pressure of tourism.
St Abbs place is breathtakingly beautiful 😍 i would definitely love to see this place in the near future! 😀
This is the first time I’m hearing of St. Abbs. I will love to find out more and probably plan to visit.
Awesome Scotland. You gave a nice feel of it. On our agenda next year hopefully.
What beautiful photos. This looks and sounds like such a peaceful town. I’ve visited Scotland but no where as picturesque as this.
I got married in Scotland but never went to St Abbs! It looks beautiful!!
I half expect Endgame spoilers in this lol. Thanks for letting us know where they filmed I sort of love attaching fairytale and fictional land with its counterparts
Scotland is a place I long to return to! I loved it when I was there and I’ve always wanted to go back. Now I want to go even more to visit the place that parts of the Avengers movies were filmed. That’ll certainly convince my husband to go! Lol. I loved Endgame, and St Abbs looks gorgeous.
Beautiful article, but hard to see the text visually against the background (not sure if it’s my screen). I’ve never heard of this place! My husband has Scottish lineage, so I’m sure it will happen one day!
Beautiful little fishing harbour friendly people and I can see why this was chosen for New Asgard. It was only when we arrived that I had a deja vu moment had no idea before then that this was a movie setting and not just any movie, I now have an excuse to watch Endgame YET again